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Within the guidelines set by Reactorz, the client decides what and how much the Reactorz members know about their organization and the goals of their research
- Is it anonymous research or clearly funded by the organization?
- Is the goal of the research hidden so as to minimize its influence on their responses or is their reaction to the goal part of the research?
- Reactorz is a valuable source of research but is not a viral marketing tool. As such, research may profile a brand but it will not sell the brand.
- Frequently Reactorz members have no knowledge of the goal of the research or the identity of the client so as to minimize biases. Reactorz staff know how to ask questions to find out what kids really think.
The research project is held in the strictest confidence by Reactorz staff.
- The business, the project, its goals, its unique methodology and its results, will not be discussed with any other client of Reactorz unless pre-approved by the client.
- Research results become the exclusive property of the client, unless developed in partnership with Reactorz. However the raw data with all of its identifying information remains the property of Reactorz and may be used in subsequent research to identify trends.
Reactorz members are treated with the utmost respect and in an age-appropriate manner
- The client will be involved in the crafting of all research questions but Reactorz staff reserve the right to define their communications with Reactorz members based on their expertise in interacting with and protecting young people.
- Reactorz adheres to the highest standards of protecting the safety and privacy of Reactorz members regardless of whether or not we are legally bound by them.
- Reactorz members are confident that their privacy is protected and that they can be honest and anonymous.
- Reactorz staff moderate the community and all interaction between members and between the community and clients.
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Click here to see an image of Reactorz in Action
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