The advantages of conducting online research, both in terms of efficiency and cost effectiveness, are continually and increasingly being realized by researchers. Neither clients nor researchers can afford to wait weeks for results to be complied and analyzed. Now the process can be dramatically refined by having an online panel act as the sample, with the survey available at the click of a button.

Our online research methods are efficient and cost effective. Cost and time savings are achieved through online content delivery and the existing panel. Our research methods are available at a click of a button. Our clients do not have the cost or delay of paper-based surveys or the staffing or training costs of conducting phone or face-to-face interviews. We are able to get kids' opinions within a few hours on any topic. Since the demographics of our panel are on file, we have the ability to quickly pull up a select group of members based on the required sample. Furthermore, since our ongoing community provides the members with a learning curve through ongoing dialogue and our moderation, we are able to obtain answers from our sample that are articulate and thoughtful. Members learn to write detailed and thoughtful answers, and not merely supply 'yes' or 'no' answers.

Our online methods allow us to conduct much more exciting and timely research. Our online, real time methods also give us the ability to survey samples in diverse economic and cultural groups across Canada.

Reactorz kids are a web-savvy group. They have come to demand dynamic and interactive Internet experiences from our site. Our research methods ensure that they are being stimulated and motivated to participate on a regular basis. Reactorz discussion boards encourage honest dialogue interaction between members.



Why Qualitative Research?

Why Online Research?




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I think the Internet will be around for a long time, first of all, the Internet improves in so many ways, day after day, and nothing is going to replace the fact that the Internet is the main source of where most people get their information. School and Education is an important part of the Internet, there are so many sites dedicated to helping the people that need to research information on different topics, and without the information, its almost impossible. I think I speak for a lot of people when I say the Internet is important in a lot of people’s lives."
(girl, 14)
   
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