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We choose qualitative research because we are looking to uncover the "why" behind "what" kids and young people do.
We want to know the perceptions of our respondents, not only what they do but why they act or feel a certain way. Our research gains insights into behaviour, shows trends and really listens to what kids have to say. We focus on their perceptions of behaviour, not necessarily the behaviour itself. This insight gives us the leading edge; we know how kids feel, what they want, and what they look for.
Our philosophy includes the desire to keep the community feel of Reactorz intact. Through the use of a smaller sample size facilitates insightful commentary from the kids. We rely on our online panel to provide us with articulate, thoughtful, and meaningful answers to our research. We are able to trace salient behaviour patterns, attitudes, and motivations through polls, surveys, discussion topics and chats. Our strengths lie in our qualitative research methods.
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Click here to see an image
of Reactorz in Action
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I like this survey. I can have fun and still be truthful."
(boy, 13) |
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;)