ng the discussion boards, polls, online focus group and interviews, Reactorz can give you the answers before you plan the next year's campaign.
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Purchase Decision Influences |
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- The Reactorz Parents Panel uniquely allows us to track both what kids ask for but what parents listen to when making their purchases. We ask both the kids and the parents to identify their influences and evaluate their perception of their influence on purchase decisions.
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Customer Satisfaction Evaluation |
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- They've bought your product or used your service. Now you need to know what they thought of the experience. Will they buy or use it again? Will they recommend it? Using online focus groups, discussion topics, polls, surveys and interviews Reactorz can dig beneath the purchasing statistics and answer these questions.
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Market Segmentation |
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- Which segment of the complex youth market are you reaching and how can you expand your market? Reactorz analysis can provide demographic breakdowns on who your consumer is and through qualitative research conducted via discussion questions, online focus groups, polls and surveys can tell you why this is happening and how you can expand your reach.
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Non-Profit and Government Clients |
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Trend Tracking and Background Research |
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- What are kids thinking? How do they fill their days? Before you can create social marketing campaigns targeted to kids and teens you need to understand them. What are their behaviours, their attitudes and their influences. Polls, surveys, discussion questions and interviews will answer your questions to provide you with everything from the big picture to a small snapshot of what goes on in the kids' world.
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Issue Awareness |
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- Before targeting any social marketing campaign you need to know what kids and teens think of the issue being addressed. What is their knowledge base. What programs and campaigns are they already aware of. To what extent are they positively or negatively affecting behaviour.
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Awareness Testing |
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- How is your program doing in the youth market? Does it generate the response that you're looking for? Do they know it is out there? Qualitative research conducted through discussion questions, polls and interviews will help you to identify your position. Our expert analysis will identify its strengths and weaknesses.
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Program Assessment |
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- Is your program reaching its target? Is it making the impact that was intended? Is it creating the right response in their hearts and minds? Are the adults in their lives supporting it? Using the discussion boards, polls, online focus group, interviews and Parents Panel, Reactorz can give you the answers before you plan the next year's program.
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Games are a good way to learn... I remember when I was researching some art history I stumbled upon this site that had a game with some cute little figure that taught you how to recognize paintings from different periods... but obviously, when you're just hunting for the facts, just plain text and some images is the best."
(boy, 17) |
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